Plant ID

[David M]

Anyone good on plants?

This attractive bloom was popular with lots of butterflies in Tenerife recently. I'd never seen it before, and wonder if someone knows what it is:

[bugboy]

Not sure, but from what I can see the flowers do look rather Echium like.

Edit. quick google search came up with this
https://en.wikipedia.org/wiki/Echium_leucophaeum

[David M]

That's the baby!! Many thanks, Paul.